Experiencing a drop in SEO rankings can be unsettling, but it’s important to approach the situation methodically. Start by identifying the cause of the drop. This could be due to algorithm updates, increased competition, broken links, or even penalties for violating search engine guidelines. Use tools like Google Search Console or analytics platforms to pinpoint when and where the drop occurred. Once you’ve identified the issue, take corrective action. If it’s related to content quality, update outdated pages and ensure your content aligns with user intent. Address any technical issues, such as broken links or slow page speed, which could impact your website's performance. If an algorithm update is the cause, analyze the update’s focus—such as content quality, backlinks, or site security—and adapt your strategy accordingly.

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