The fact that it has email creation services like other hosting services
It is important to have everything on the same platform, but without having to pay extra, or contract it with third parties, it is something that detracts from this hosting, since I have clients who could contract it but they lack that option to make it a complete solution . Paying $1 per email is super expensive if you want to provide services to your clients, it is impossible, because if you have clients with several email accounts, let's say the average, for clients they are in 10 mailboxes, if you have more than 100, as in my case customers, you would have to pay a lot of money and it doesn't make sense.
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Fostira commented
We have had the same concern and as an agency partner we raised this to Cloudways attention but it seem that it is not their priority at all. Don't know what it takes to press the prices further.
Mail and deliverability could be a hassle if Cloudways won't dedicate a team to provide mailbox services connected to reputable providers.
To be honest I don't think with the potential and customer base Cloudways have, it would be hard to form a such service with a defined SLA so that users have right expectations.
If it is any help for you guys, have a look at providers like MXroute or Mailcheap in the mean time.