In cases like mine, with WordPress MU. I am building a 'Shopify' like site with WordPress MU and WooCommerce. This means my users will be creating the sites on their end.

Through praticallity sub-domains ('customershop.ourdomain.com') are our preferred choice of URL structure.

The way Cloudways works right now, this is only possible if I create the users site then add the sub-domain to the DNS list in Click & Go.

Somehow making this automatic so sub-domains can be created in WP MU and be provisioned throughout the DNS would be awesome.

(I don't know... maybe adding a nameserver service so we can point our domains to Cloudway might be on the path to a solution. This would be possible and so much more.)